PRICING

Pay for the shoot, not the agency

ICON pricing is market-driven and shown to you in plain dollars before you tap Book. No quotes, no hidden fees, no surprise add-ons after the shoot.

Essential
  • Built for the occasional shoot — a birthday, a portrait day, a one-off event
  • Lowest monthly commitment
  • Access to every photographer tier
  • Roll over unused credits while your plan is active
See current pricing
Most popular
Edition
  • For the family or creator who shoots a few times a month
  • Better per-shoot value than Essential
  • Priority support
  • Roll over unused credits while your plan is active
See current pricing
Premier
  • For weekly shoots, recurring content, and growing brands
  • Our best per-shoot value
  • Priority access to Elite ICONs
  • Priority support
See current pricing

Live dollar amounts and credit counts show inside the app at signup. Pricing is market-driven and updates as we add cities + ICONs — what you see at booking is what you pay.

No subscription? Still works.

You can book without a plan at any time. Subscribers see a noticeably better per-shoot price, which is why most regulars subscribe after a session or two.

Either way, the exact cost of every booking shows in your cart before you confirm.

How pricing works

Every shoot is priced from three plain factors. The app does the math and shows you the final number before you book.

Prices flex with the market — when an ICON is scarce or in demand, the price reflects that. You'll always see the exact cost before confirming, and the price never changes after you book.

Promise: what you see in the cart is what you pay. No post-shoot bills, no per-photo upcharges, no surprise travel fees inside the market.

Factor What changes
Photographer tier Rising costs less than Signature; Elite is the top of the market
Time of day Weekday off-peak is the cheapest window; weekend prime time is the premium
Session length Shorter is cheaper; longer scales fairly, with a small floor for every booking

FAQ

Frequently asked questions

Yes — unused credits roll over while your plan is active, up to a cap that scales with your plan. Purchased and gifted credits stay in your wallet without expiring.
Because ICON pricing is market-driven. The cost of a shoot reflects your city, the time you book, and the photographer's tier — and those move. Showing static numbers on a marketing page would be wrong by the time you booked. Live pricing shows in the app at signup and inside every booking before you confirm.
Yes, upgrade or downgrade anytime. Billing is prorated.
Cancel anytime. Your credits remain active until the end of the billing period.
Every shoot includes the session and photos delivered to your in-app gallery.

Ready to get started?

Pick the plan that fits your life. Upgrade or cancel anytime.

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